What is Zumba®
ZumbaŽ combines high energy and motivating music with unique moves and combinations that allow the ZumbaŽ participants to dance away their worries. It is based on the principle that a workout should be "FUN AND EASY TO DO" allowing ZumbaŽ participants to stick to the ZumbaŽ Fitness program and achieve long-term health benefits. ZumbaŽ is a "feel-happy" workout that is great for both the body and the mind.
ZumbaŽ is a fusion of Latin and International music - dance themes that create a dynamic, exciting, effective fitness system! The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone and sculpt the body. Zumba utilizes the principles of fitness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy to follow dance steps.
In the past years ZumbaŽ has become nothing short of a revolution. Coining the concept of fitness-party and making fitness fun, ZumbaŽ has spread like wild-fire, and has positioned itself as the single most influential movement in the industry of fitness.
History
Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto's tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program - ZumbaŽ! The class soon became the most popular class at his fitness facility.
In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the ZumbaŽ fitness philosophy. The three young entrepreneurs then set a goal to offer ZumbaŽ classes all over the world.
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